#The Structural Weakness That Comes from Mixing Claims and Evidence
Many business plans express research findings as bare assertions — for example, '80% of customers experience friction based on our market research.' When a reviewer asks 'What research?' and there is no source file to point to, that claim becomes an unverifiable statement of opinion.
Dumping raw data is the opposite mistake. Attaching a 20-page interview transcript does not mean the reviewer will dig through it looking for evidence. What matters is whether the insight sentences drawn from that data are explicitly linked to the claims in the plan itself.
#Four Types of Evidence Documents and What Each One Proves
Different evidence documents serve different purposes. The table below summarizes the four types most commonly used in business plans and the scope of what each one actually proves.
| Document Type | What It Proves | Watch Out For |
|---|---|---|
| Customer interview transcripts / summaries | Problem reality, severity of customer pain | Insight sentences must link to the plan body — interview count alone proves nothing |
| LOI (letter of intent) | Demand validation, early traction | Note in the plan body that an LOI is an expression of interest, not a signed contract |
| Pilot contract | Actual intent to adopt and terms of engagement | Only carries evidential weight if conditions, duration, and scope are explicitly stated |
| Market research report | Market size and growth rate | Publisher name and publication year required; treat as a secondary source that supplements primary evidence |
#How to Use the OpenSeed Evidence Document Workflow, Step by Step
The OpenSeed evidence document workflow accepts your plan body and supporting files as separate inputs, then reflects the linkage between each claim and its evidence file in the analysis. The analysis takes a few minutes.
- Upload your business plan PDF (or HWP/HWPX file).
- Add each evidence file (interview summaries, LOIs, pilot contracts, etc.) as a separate item. If multiple pieces of evidence are bundled into one file, split them before uploading to improve analysis accuracy.
- Add a short description to each evidence file. For example: 'March 2026 customer interview summary — repeat purchase intent.'
- Once the analysis completes, review the report to see which claims have linked evidence. Any claim without a linked file is flagged as a weakness.
- Using the report, revise your plan body to cite sources explicitly — for example: '(Source: customer interview summary, 2026-03).'
#How to Turn Raw Data into Insight Sentences
Even with evidence files uploaded, the link breaks if the plan body contains no insight sentences. Below are examples of converting raw data into insight sentences ready to use in a business plan.
| Raw Data (not usable in the plan body) | Insight Sentence (ready to insert into the plan body) |
|---|---|
| 12 out of 15 interviewees said they were frustrated | 12 of 15 interview participants identified processing time under the current approach as their biggest pain point (see customer interview summary, 2026-03). |
| Company A sent us an LOI | Company A confirmed in writing its intent to adopt the product on a monthly subscription basis. This is an expression of interest, not a signed contract (see LOI, 2026-04). |
| Pilots underway with 3 companies | We have signed 8-week pilot contracts with Company B, Company C, and Company D; terms and duration are specified in the attached contracts. |
#Attachment Rules Vary by Program — Always Check the Original Announcement
Even if you have your evidence documents ready, your submission may be excluded from evaluation if the allowed file formats, page limits, or submission paths differ from what the program requires. The Pre-Startup Package program, for example, required all materials to be submitted within the official form template — separate files in a free format were not accepted (as of 2022). For current programs, you must check that year's submission manual directly.
Some programs explicitly list supporting documents as required submissions — for instance, the 2026 KIMST Marine and Fisheries Investment Consulting Support Program includes 'investment track record and supporting documents (contracts, etc.)' in its application checklist. That same announcement states that submitting false documents can result in disqualification and sanctions. This program is limited to the marine and fisheries sector and cannot be generalized to other programs.
#How the Evidence Document Workflow Affects Your Entire Business Plan Structure
Keeping claims and evidence separate reveals which sections of your plan have weak backing. If the Problem Definition section has no linked customer interviews, those claims are bare assertions. If the Revenue Model section has no linked LOI or pilot contract, demand validation is simply absent. These structural gaps show up far more clearly when you compare claims against evidence side by side than when you re-read the plan.
OpenSeed analysis highlights weaknesses in evidence, numbers, and logic from multiple reviewer perspectives and indicates revision priorities. When you use the evidence document workflow, whether each claim has a linked source becomes an additional evaluation criterion, producing more specific recommendations for improvement.
Sources
- Attachment 2: Business Plan Writing Manual (Pre-Startup Package) — Seoul Social Economy Support Center (commissioned by Korea Entrepreneurship Foundation), 2022-03 (retrieved: 2026-11-14)
- 2026 KIMST Marine and Fisheries Investment Consulting Support Program — Call for Participating Companies — Korea Institute of Marine Science & Technology Promotion (KIMST), 2026 (retrieved: 2026-11-14)
- Startup Pitch Deck Checklist: 12 Must-Have Slides — Allied VC (venture capital), Not verified (retrieved: 2026-11-14)
- What to put in an investor pitch deck (especially for first-time founders) — Thoughtbot (software development firm), Not verified (retrieved: 2026-11-14)
- I Read 4,000 Pitch Decks: Here's What Gets Funded in 2026 — Preuve AI (independent research), 2026 (retrieved: 2026-11-14)
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