Meet the 15 reviewers you'll see on our homepage. Here's a single place to see exactly what each one looks for in a business plan. All 15 read your plan at the same time, and an IC Chair synthesizes the results at the end. Once you know which persona holds which perspective, you can picture in advance who's going to flag what while you're still writing.
It's hard for a single reviewer to go deep on market, finance, team, technology, and law all at once. Real investment committees divide labor by specialty too. OpenSeed built that same division of labor into 15 personas.
Seven core reviewers always cover the fundamentals of the business — problem definition, market, finance, team, product, technology, risk. Eight specialist reviewers get matched to your business's stage and industry, and cover areas like GTM, legal, valuation, government funding, investor matching, and exit. Each one goes deep in their own lane, and leaves the rest to their colleagues.
For a business plan to survive review, it has to pass through the eyes of these seven. If even one of them pushes back hard, the overall verdict shifts. These seven review every single business plan, no matter what.
While the core seven look at the big picture, the specialist eight look at the details of whether the business can actually run and actually raise money. They're matched to your business's stage and industry, and whichever specialist covers a gap in your plan is the one who flags it.
| Persona | Area covered |
|---|---|
| Cho** · GTM | Go-to-market strategy |
| Kang** · Legal & IP | Legal and intellectual property |
| Kwon** · Government Funding | Fit with government grants and R&D funding |
| Shin** · IR Deck | IR deck logic and structure |
| Pyo** · Valuation | Basis for company valuation |
| Hwang** · Moat | Defensibility and sustainable competitive advantage |
| Bae** · Investor Matching | Investor fit by funding round |
| Oh** · Exit | Exit scenarios |
Once all 15 reviews are in, the IC Chair (Chief Analyst) synthesizes the results. This isn't a simple average — the Chair mediates disagreements among the 15 reviewers and pulls everything together at once: strengths, weaknesses, red flags, scenarios, and what to do next.
Run a single business plan through all 15 reviewers, and what you get back isn't a single score. You get a full verdict covering which areas are strong, which are weak, and what to do at the next stage.
Put Your Business Plan in Front of 15 Reviewers
7 core reviewers + 8 specialists + an IC Chair analyze your business plan together.
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